From Kim K’s pancake-fueled launch to Aperol’s desert oasis, the past month delivered a masterclass in brand storytelling IRL.

We’re rounding up our favorite activations and product launches that went beyond the photo-op—and made fans feel something.

SKIMS Diner at Mel’s

‍Kim Kardashian knows how to throw a launch. For her new Sunset Blvd storefront, she transformed the iconic Mel’s Diner into a branded SKIMS experience. Staff wore custom uniforms, pancakes came SKIMS-dusted, and the nostalgia-meets-modern-branding vibe was peak 2025.

Peggy Gou x Don Julio

Peggy Gou made history with her new Don Julio 1942 collab. Not only did she redesign the iconic tequila bottle, but she also brought her brand to life through “Gou’s News,” a curated newsstand-style pop-up in NYC that sold the limited-edition bottle and exclusive merch. A launch made for the streets and the socials.

LoveShackFancy’s Passover Seder

‍Rebecca Hessel Cohen’s floral-forward fashion label went all in on cultural heritage this month. Her branded Seder was a maximalist dream: pastel tableware, hand-painted matzah, and embroidered details that turned tradition into something trend-forward.

Coachella's Culinary Glow-Up

‍Outstanding in the Field set the standard for festival dining this year. At Coachella, they hosted intimate, elevated dinners under the stars. It wasn’t just about food—it was about creating a sense of place, purpose, and presence amidst the chaos of the crowd.

Aperol Spritz Piazza

‍Brat meets brunch? Aperol took over Coachella with a full-blown spritz plaza complete with branded merch, DJ sets, and the ultimate hot girl beverage. And if you were lucky, you might have spotted Charli XCX herself making it even more iconic.

These activations are proof that physical brand experiences still reign supreme. They spark connection, tell stories, and turn customers into true fans.

Want to plan one for your brand? Partytrick makes it easy to bring your vision to life. Whether it’s a diner takeover or a sunset dinner party, we’ve got the tools to help you create your next big moment.

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