Meet Ashley Smith — founder of Ashley Smith Events, a San Francisco-based event studio known for its bold, high-style approach to destination celebrations. With over 15 years of experience, Ashley leads a team that transforms spaces from Sicilian villas to Colorado ghost towns into unforgettable, immersive environments. Her work blends clean-lined modernism with maximalist detail, inspired by architecture, fashion, and the magic of human connection. Whether it's a wedding on the beach or a dinner party in the Cotswolds, Ashley creates moments that are artful, emotional, and always unexpected.

Q: Please share your go-to ways to break the ice or things to do to entertain guests:

We love surprise-and-delight moments and welcoming guests. We always do handwritten notes to each guest (if it’s an intimate setting). We love live entertainment (music or subtle immersive experiences) to set the mood. Candles and lighting always do the trick. And we often play conversation games in intimate groups that get the juices flowing. One of our favorites is a compliment circle, a memory jar, or the "rose, bud, thorn" game.

Q: What makes a great gathering memorable?

The feeling people take away with them.

Q: Share your signature recipe (food or beverage) to serve when hosting?

Martini cart, mezcal negroni, and French fries.

Q: What's your go-to soundtrack for a dinner party at home? We'd love your fave playlist!

I hire a DJ! Usually something with disco undertones… anything by James Murphy :)

Q: What is your favorite Partytrick?

We love a good "personality reading" based on the cocktails guests order.

Q: What is the most memorable party or gathering you've attended or hosted? Why?

My 40th in the Cotswolds, because I was surrounded by everyone I love.

Q: What are your favorite products or brands to use when hosting?

We have an endless list: Flamingo Estate soap, British Color Standard candles, Disco Cubes ice, custom matches, Atelier Saucier napkins, and many more.

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To explore Ashley’s bold, artful approach to hosting and design, follow her on Instagram at @ashleysmithevents or visit Ashley Smith Events to see her latest work. If you’re feeling inspired to host your own gathering, sign up for a free Partytrick account to explore curated templates, expert tips, and everything you need to bring your next event to life.

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