The retro dream is alive, and it includes martinis by the pool.

There's something timeless about a Slim Aarons photograph: the crisp linens, the cocktails held just-so, the oversized sunglasses hiding secrets behind every lens. It’s aspirational without trying too hard. And it’s this exact effortless elegance that makes the Slim Aarons aesthetic the ultimate inspiration for your next summer gathering.

But it's more than just a mood board—this look has legs. With the return of polka dots, raffia textures, and all things retro resortwear, the vibe is everywhere from the runway to retail (see: the viral Kosas x beach bag moment). Brands are leaning in, and you should too.

The Scene

Picture this: striped umbrellas swaying in the breeze, linen-clad guests sipping French 75s, and sun-dappled water shimmering beside perfectly curated lawn games. The scene isn’t just photogenic—it’s iconic. Lean into playful maximalism with retro umbrellas from Business & Pleasure Co., pool floats by FUNBOY, and plush towels in bold hues that scream chic over cheap.

Florals are out; leisure is in.

And let’s not forget the fashion. Think belted swimsuits, headscarves, dramatic wide-brim hats, and of course—polka dots. They’re having a major moment and fit the theme like a (white-gloved) hand.

The Menu

Your food should feel as considered as your tablescape—but not too fussy. Think Mediterranean summer:

• Shrimp cocktail with a spicy twist
• Caprese on skewers for one-handed elegance
• Ice-cold lobster rolls cut in halves
• Seasonal fruit tarts and a classic chilled rosé

For drinks, you can’t go wrong with a build-your-own martini bar (complete with Glasstats drink markers) and sparkling NA options from Ghia. For wine that pairs perfectly with the pool, Vinat or ECR Vintners keep things elevated without overcomplicating.

The Invite

We love the idea of treating your party like a stay at a fictional luxury resort. Use HiNote or Paperless Post to create invites that lean into hotel branding. Give your gathering a name, a crest, a color palette. Build the fantasy—and they will come.

The Experience (for Hosts & Brands Alike)

Today’s hosts aren’t just planning parties—they’re curating moments. And if you’re a brand, this is where things get exciting. Slim Aarons-style events offer more than just a vibe. They’re an opportunity for immersive, experiential brand storytelling. Think:

• A sunscreen application station hosted by Supergoop!
• A retro-glam vanity bar featuring mini perfumes or lip oils
• A personalized bag station like the Kosas beach kits with embroidered names and colorful striped towels

It’s no coincidence that Jacquemus opened a summer hotel. The line between brand and lifestyle experience is disappearing fast—and the Slim Aarons aesthetic is the perfect bridge. These events aren’t just beautiful. They’re shareable. And that’s the point.

The Takeaway

This isn’t just a pool party. It’s a nostalgic nod to curated glamor—a world where leisure reigns supreme and your Aperol Spritz always comes with a side of caviar chips.

With a little help from Partytrick, you can recreate it all—from the playlist to the party flow. So slip into something belted, toss on your biggest hat, and host like the icons do.

Your summer scene awaits.

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